Yaroslav StepanenkoUnlocking Efficiency in User Interviews: My Latest DiscoveryProblem: Cumbersome User Interview Processing1 min read·Sep 3, 2023----
Yaroslav StepanenkoWhat is Product Marketing, and what do PMMs do?Before you dive into this article:10 min read·Mar 31, 2021--1--1
Yaroslav StepanenkoHow to Measure Product-Market FitGet started with Product-Market Fit Radar9 min read·Oct 19, 2020----
Yaroslav Stepanenko2 Tips on how to scale your product by ignoring your users’ feedback:1. Don’t act on feedback from those unloyal users who define your product’s core value differently than your loyal users do.1 min read·Oct 8, 2020----
Yaroslav StepanenkoHow to launch a product successfullyThe phone balanced high-end quality with a mid-range price tag, offering a top of the range smartphone on the level of a flagship Samsung…6 min read·Dec 16, 2019----
Yaroslav StepanenkoA Practical Setapp Guide For Measuring Product-Market FitIf you Google anything around “product-market fit”, you’re going to find hundreds of articles saying why this is so important for startups…9 min read·Dec 3, 2019----
Yaroslav StepanenkoWhy, when and how to run user interviewsCustomer or User interviews are invaluable for product and SaaS marketers, providing you go about this the right way. Here at MacPaw, we…6 min read·Nov 28, 2019----
Yaroslav StepanenkoThe Secret of Growth: How to Achieve $1M ARR in 6 MonthsOn 25 January 2017, we launched Setapp. In six months, we had already achieved $1 million ARR (Annual Recurring Revenue), reaching over $4…23 min read·Nov 26, 2019----
Yaroslav StepanenkoDemand For Subscription Services Continues to IncreaseSubscription services are everywhere, and demand for them continues to grow. According to recent a U.S. Census Bureau’s American Community…4 min read·Nov 24, 2019----
Yaroslav StepanenkoinThe Startup6 Metrics to Track for SaaS Company GrowthTo grow a software as a service (SaaS) business, every decision must be backed by data. Being able to work on gut instinct is a great…4 min read·Nov 13, 2019----